The right jewelry lighting can generate traffic to your booth & amplify sales
When you are at a jewelry trade show event like the Tucson Gem & Mineral Show you have access to thousands of potential buyers. Your jewelry displays need to look visually stunning in order to capitalize on the seconds you have to capture the attention of your potential buyer. You need to create a WOW experience from a distance in order for the customers to even notice you. The best way to achieve this goal is with your jewelry display lighting. Your jewelry lighting can be seen from a distance and it can create an inviting visual effect that is alluring to customers.
The above vendor is using Show Off Lighting and you can clearly see how professional and well lit this jewelry display is. Look how many people are either standing at this booth or WALKING OVER TO IT FROM THE ISLE. The point is that potential jewelry buyers are noticing this booth from a casual stroll through the trade show floor. The buyers are drawn to this booth like it is a beacon and it is captivating the customers even from a distance.
Five things to know before buying jewelry lighting for your trade show booth
What types of lighting are banned from trade shows?
1) You need to know what type of lighting is banned from the venue. Lights that generate excessive heat like metal halide and halogen lights are being banned at many jewelry shows. One reason is they are a fire hazard and the second reason is they require vast amounts of power so they cause black outs or power failures. Experts suggest using LED jewelry lighting for your jewelry display and trade show displays because they produce amazing quality light, are energy efficient and they generate low heat.
Halogen and metal halide verses LED
2) You need to know the quality of light that is produced by different types of bulbs. Some types of jewelry lighting make the jewelry in your display cases look washed out. The diamonds may be brilliant but your colored gemstones look faded and the colors do not pop. Show Off Lighting uses 3rd generation sun balanced LED lighting combining warm and cool bulbs. Now your diamonds sparkle and your colored gems are vibrant and leap out at the potential buyer. Experts do not recommend using halogen, metal halide or using only cool spectrum LED strips that line the interior of your display cases. Experts suggest using full spectrum LED overhead lighting instead for maximum results that are sure to make the most impact. Not only will you have the best jewelry lighting but your booth will be visible at a distance.
Overhead booth lighting verses interior showcase lighting
3) When only interior showcase lighting is used in your display cases you can see it but potential customers can’t see if from a distance on the trade show floor. We highly recommend a combination of overhead and interior showcase lighting so your booth stands out and is seen quickly by potential buyers. You only have a few seconds to grab their attention before they walk right passed you and on to someone else. Looking well lit, professional and becoming a focal point at a distance is something interior case lighting in your display cases can never do. Show Off Lighting wants you to be seen like a beacon so you can command attention and own the trade show floor!!
Consider light beam angles and light coverage areas
4) An important consideration when purchasing trade show lighting for your jewelry display is how much of an area does each type of lighting cover? The more narrow the beam angle of the bulb the smaller the coverage area. We suggest in general a 60 degree beam angle or a 45 beam angle. Your lighting area should be covered well without blinding your clients with spotlights or roasting them with halogens or metal halide jewelry lighting. I have actually witnessed potential clients leaving many a booth for these two reasons so you can either give them a comfortable buying experience or I assure you they will leave your booth without purchasing a thing. Show Off Lighting jewelry lighting gives the perfect coverage for your displays and produces low heat so your buyers remain cool and comfortable while they shop your trade show displays.
How long does it take to setup your jewelry display lighting?
5) As a jewelry trade show vendor you probably do many shows throughout the year setting up all over the country. It pains me to watch vendors using lighting that takes an hour or more to setup and they still don’t get the results that they were hoping for. The cases they store them in weigh so much that the vendors can barely move them. With Show Off Lighting all of our lighting is lightweight aluminum and the best part is they setup in minutes. Show Off Lighting jewelry display lighting transports and store easily. Take for example the Show Off lighting LED light bars that separate in two pieces so an 8ft light bar that sets up in minutes will store in (2) 4ft sections, it’s genius!!! Make life on the tradeshow circuit as easy as possible knowing that Show Off Lighting has you covered in every way possible.
